Marketing

Marketing

What is being taught?

Marketing specialists are experts committed to locating and servicing company clients. They  develop and modify products to meet clients' needs best; they recommend the most suitable prices, the best points of sale, the most appropriate communication strategies (advertisements, commercials, sales promotions, personal sales and public relation events); they develop marketing strategies with the best impact. Marketing specialists are experts committed to closely monitoring any changes in the business environment and forecasting the consequences. They are able to help management develop company culture and corporate image. 

Specialized knowledge is acquired in the following subjects:

  • Marketing;
  • Marketing Research;
  • Distribution Management;
  • Consumer Behaviour;
  • Marketing Analyses;
  • Product Management;
  • Marketing Ethics;
  • Marketing Communications;
  • Pricing Practices and Decision-Making;
  • Branding and Brand Management;
  • Advertising Technology;
  • Marketing Management;
  • Interactive Marketing;
  • International Marketing;
  • Services Marketing.

Graduates are awarded a Bachelor's degree in Economics with a major in Marketing.


Employability upon graduation

Students graduating in Marketing will be able to find employment as managers at all levels of public organizations (state administration, health care, education, etc.) and business companies. These positions relate to the overall marketing activities of companies and organizations. The areas of preferences for future career development are at the positions:

  • marketing manager;
  • department head / division head;
  • market research manager;
  • sales manager;
  • marketing department manager;
  • sales specialist;
  • marketing and advertising specialist;
  • advertising agent;
  • wholesale and retail managers;
  • customer care executives;
  • shop supervisor;
  • sales representative;
  • sales assistant, etc.

The Department of Marketing is in charge of student training. Members of faculty are well-reputed  academics and consultants in the areas of science, academic and business environment and have rich experience.

Head of Department – Prof. Evgeni Stanimirov, PhD